The bees in my head are very busy this morning….and here is my latest foodie data rumbling: How will the hottest technology trends in the high tech market today impact the ongoing transformation in Foodtech?
(1) Big Data and Analytics – being front and center for IBM’s transformative ventures into Cognitive Commerce, I see the power, profit and scale that these solutions can bring to both enterprise and small to medium businesses. The larger food players have already realized that leveraging the power of consumer and supply chain data properly can mean customer loyalty, retained market share and ongoing brand survival.
(2) Blockchain and Digital Currencies – In the early days, bitcoin and cryptocurrency may have been viewed by many as the rebellious flailings of anti-establishment revolutionists, challenging the status quo of a staid and traditionally conservative Financial Services sector. Today, the growth of blockchain paradigms as models for how to transform Commerce applications are no longer relegated to the Financial Services sector. This shift means data remains king to consumer retention and trend relevance. Amazon Coins, as one example, and the pervasive issues around addressing digital currency in e-commerce, causes me wonder how food technologists will leverage this development explosion to increase customer adoption and e-commerce transformation.
(3) Virtual and Augmented Reality – Marketers of all types look at the promise of VR and AR like a starving man looks at a warm meal. The acceleration of consumer access to first generation VR means we all may have cool new ways to use our iphones and devices as soon as this upcoming holiday season. Once VR (and more importantly AR) come to the masses in an affordable and commercially available way, e-commerce and just in time consumption business models will explode. How are food technologists planning to capitalize on this?
What say you, FoodieData thinkers? What are your bees buzzing about?